Final Portfolio

Process: My audience for this portfolio is potential employers.  First, I ranked my projects in the order I liked them so that I could place them with my favorites first. Then, I searched for a background for my slides.  I saw the clouds, and I just loved them.  I absolutely love clouds and dark rainy days, and so I felt they were a good reflection of my personality.  As I was creating an intro and conclusion slide, the wording of the conclusion slide came to me, and it fit well with the image of the clouds.  I inserted my photos as jpgs onto the slides, added a color bar with the titles, saved it as a PDF, converted the PDF to jpgs and inserted the new jpg slides into a new powerpoint project which I then uploaded to SlideShare.

Critique:  Megan Randall critiqued my portfolio on Facebook on Tuesday.  She said she felt that the typography going off of my color bar made it look less professional.  However, Sister Peterson said she thought it worked, in her critique, because many of the slides did it and it was unified.  Sister Peterson pointed out some alignment issues with text on some of the slides, as well as some letters feeling cramped, so I adjusted those.  She also pointed out that some of my slides that had both vertical and horizontal typography had vertical words leading away from the horizontal words, which caused a confusion on which order to read them in.  I adjusted the order and direction of the words so that they flow into each other as they’r supposed to be read.  Sister Peterson also pointed out that I needed to add a  4th slide to my slide design page and said they should all be the same size.  She recommended aligning all my photos from the photographic study on the bottom to reduce the feel of trapped space in my typography on that slide.  She also said I should add my name to the last slide.  I did that, and actually ended up switching my intro and conclusion slides because I felt they worked better that way.

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Magazine Spread Project

Having completed sketches, chosen photos and written body copy in a previous lesson, I felt much less overwhelmed for this project!  I chose my favorite sketch and created a shape map in InDesign, as seen below.  My color scheme was noted in the top photo box.  From there, I started placing my images and text, as well as adjusting font styles and sizes, and colors.  As with all new software, there has been a real learning curve for InDesign, but I think my experience learning other Adobe products has helped, along with many tutorials!  I greatly appreciate all those who critiqued my work through the process and all their awesome suggestions!

Top Sketch
Top Sketch
Shape Map
Shape Map

Here is my final project after all of my edits.  Again, I had some really wonderful critiques by peers, my instructor, and even some friends!  The audience this was created for was those who read the Ensign, and I think it came out with that same type of feel that you find in that magazine.

Final Product
Final Product

Below is a video of me talking a bit about my project and the process of creating it.

Critique:  I got a critique from Becca Hanson on Facebook, on Thursday, as well as from Sister Peterson on Thursday.  Some friends also offered critiques via my Facebook fan page.  Becca suggested tightening up my pull-out quote, and Sister Peterson also mentioned there was a video on the left side of my pull-out quote, so I took their suggestions and tightened up the quote box, and I ensured there were no widows anymore.  Sister Peterson also recommended right aligning my byline with the title of the article, so I went ahead and did that as well.

Fonts:  Title: Caviar Dreams (Sans Serif) and Dancing Script OT (Script); Body Copy: Calibri (Sans Serif)

Image Sources:  Elder RasbandWoman Writing

Magazine Spread Draft Critique

Having completed sketches, chosen photos and written body copy in a previous lesson, I felt much less overwhelmed for this project!  I chose my favorite sketch and created a shape map in InDesign, as seen below.  My color scheme was noted in the top photo box.  From there, I started placing my images and text, as well as adjusting font styles and sizes, and colors.  As with all new software, there has been a real learning curve for InDesign, but I think my experience learning other Adobe products has helped, along with many tutorials!

Magazine Spread Draft
Magazine Spread Draft
Shape Map
Shape Map
Top Sketch
Top Sketch

Image Sources: Woman WritingElder Rasband

Fonts:  Title: Caviar Dreams (Sans Serif) and Dancing Script OT (Script); Body Copy: Calibri (Sans Serif)

 

Web Page Layout

Finished Product
Finished Product
Shape Map
Shape Map
Sketch
Sketch

Process: My husband has been fleshing out an idea of his for a website, and so I figured this would be a great opportunity to support him and help him out.  I talked to him a bit about what navigation buttons he’d like to see, and he wasn’t set on a name, so we worked together to come up with that.  From there, I drew a shape map.  I knew I wanted to use a yin yang as the logo, and I chose to repeat circles throughout to give it more unity, and they also made me think of plates, which goes along with the theme.  As I was doing my shape map, I changed it up a little bit, most mostly stuck to my sketch.  For my web design, I started out with only black and white, but knew I wanted to add some color.  I sampled a green from the green pepper in the top photo and got a few shades from there, keeping the scheme monochromatic.  I went with the greens, because they are calming which go with the theme of the website, as well as being sort of a symbol for healthy food.

Critique: Christina Carrick and Rachel Pearson critiqued my design on Facebook on Wednesday. They both recommended increasing the size of my quote, which I then did.  Christina felt that I had too much white space, but I left it because I felt that it added to the calm theme of the page.  She also recommended changing up the photos more to add additional asymmetry.  Sister Peterson also made some suggestions about this, including varying the sizes of the photos and overlapping, which I did.  She recommended keeping my navigation buttons grouped, so I reorganized those.  I right-aligned my copyright at her suggestion.  She also recommended that I enlarge the logo and try overlapping it with the top photo.  I did enlarge it, but the effect of the overlap wasn’t working so I didn’t do that.

Color Scheme: Monochromatic (green)

Font: Segoe UI- Sans Serif (Bold and Regular)

Images: All images were downloaded from pixabay, which are copyright-free and require no attribution.  I chose this route since the web design is part of a commercial endeavor for my husband.

 

 

Movie Poster Project

10AChrisBetts

Process:  I had a hard time figuring out what I wanted to do for this project- I was pretty overwhelmed just thinking about it!  I started thinking about what I love to watch, and so decided to go with a poster for a Doctor Who movie.  My audience is my team for the company that hired me, wanting to get to know me.  I started with a photo of the character of Clara Oswald next to the TARDIS and a Christmas tree.  I cut my face out of a photo I took of myself (after having made some adjustments in Lightroom) and put it in the photo.  I did some burn and dodge to add highlights and shadows to my face to better match the original.

Critique Report:  Jaclyn Stephens and Becca Hancock critiqued my movie poster on our class Facebook page on Wednesday.  Jaclyn suggested that I separate my text and put some above the photo—she recommended the title, but Becca recommended putting my name as main actor above the photo, so I went with that option.  Both of them also suggested adding more movie details at the bottom, such as writer, producer, etc, so I did that as well.  Sister Peterson recommended burning around the hair a bit, because there was a bit of a halo effect going on, as well as adding a bit of a shadow to the right side as well, both of which I did.

Images:  I took the photo of myself; Clara and the TARDISBBC Films logo

Fonts:  Title- Doctor Who Regular (decorative) and Eras Demi ITC regular (sans serif); Body Copy- SF Movie Poster Regular (sans serif)

Photographic Study Project

California Zephyr

This has been the most challenging assignment for me so far- but also my favorite!  The train was a really fun subject to photograph.  I took my 5-year-old along and he loved playing around the train too.  We got dirty getting close up underneath it.  I’ve lived in this town for 7 years but this is the first time I’ve ever gone to check it out!

This was one of the many springs underneath the train. I loved the spiderwebs in the shot.
This was one of the many springs underneath the train. I loved the spiderwebs in the shot.
I got right next to the train to take this shot. I love the effect that it gave it!
I got right next to the train to take this shot. I love the effect that it gave it!
I took this photo through a piece of rusty metal on the train, and I loved the framing effect it gave it.
I took this photo through a piece of rusty metal on the train, and I loved the framing effect it gave it.
This photo gives a bigger picture of some of the underside components of the train.
This photo gives a bigger picture of some of the underside components of the train.
This is my favorite photo in this collection. I knew it was my favorite as I was shooting it, I think in part because it was such a challenge to get it just the way I wanted it!
This is my favorite photo in this collection. I knew it was my favorite as I was shooting it, I think in part because it was such a challenge to get it just the way I wanted it!
This grid includes my blended photo, the center image, which was also the first thing I ever created in Photoshop. The grid itself is my second Photoshop creation.
This grid includes my blended photo, the center image, which was also the first thing I ever created in Photoshop. The grid itself is my second Photoshop creation.

Process:  Taking the photos was really fun for me.  I got to learn more about my camera and more about how to adjust the focus to get the effects I want, as well as more about lighting.  I also enjoyed editing the photos in Lightroom, now that I was slightly familiar with the process.  I really like comparing the before and after in a side-by-side view!  My challenge came when it was time to work in Photoshop.  After a rocky start, that included many forums, tutorials, adobe support and classmate help, I started getting into the swing of things.  I used Sister Esplin’s book as a guide for blending my image.  I used a photo I took of the underside of the train where paint was peeling and layered that with a photo of the whole train.  I had more difficulty creating the grid, but after a few photos and some awesome tips from classmates, I started getting the hang of it.  I got my critiques and went back to edit my grid, when I realized my terrible, awful, horrible mistake—when I flattened the image of my grid, I did not do so with a duplicate.  Somehow I missed that very, very important step.  Looking at it from a positive point of view, I got more practice with the program since I had to go in and recreate the whole thing!

Critiques:  Becca Hancock critiqued my photos on Facebook on Thursday morning.  She said the top right photo felt cut off and that the strong line was leading off the image.  She also mentioned that the photos on the grid contained a mixture of tones, and recommended warming up the cool ones to match the majority.  Sister Peterson critiqued my photos Wednesday night and said that, with proximity in mind, the text should not be separated with a photo.  She recommended using a sans serif to contrast my decorative font in the second word, making it smaller, and bringing it up and underneath and to the right of the first word, aligning it between the “o” in California and the end of the word.  Because of my flattening the image and destroying my layers, I was able to go back in and have another go at practicing.  I took Becca’s advice and moved the top right photo to the top left.  I also took Sister Peterson’s advice, using a sans serif font on second word and bringing it under first, aligning it.  Sister Peterson also gave me a few ideas for making the second word stand out more against the photo background, so I chose to give the letters a 1 pt black stroke.  This time I made sure to save my layers and do a duplicate image when flattening it!

LFC Photography Activity

Outside Light
Outside Light
Inside Light
Inside Light
Foreground
Foreground
Background
Background
Rule of Thirds
Rule of Thirds
Lead Room
Lead Room

 

For my outdoor photos, I went to a park, a farm and the train tracks, all near my home.  I was happy that my daughter sat still enough for me to photograph her for my indoor lighting shot.  I didn’t have a lot of time outside to be able to perfect my foreground and background shots, so I worked with what I had on hand at home- toys.  I think they turned out quite well for having a toddler jumping on my back and a baby crawling on me!  I used the train as my shot for the lead room, because it’s facing into the photo with room to move.  The alfalfa bale is on a vertical third line in the farm photo, but it’s mostly made up of horizontal third lines, with the different layers of the farmland and the mountains.

In Lightroom, I just started out by playing around with the different settings to try to get a feel for them and what they did.  It was really hazy and dusty out, so I loved that I was able to use the dehazer to make the mountain clearer in my farm shot.  I also used the awesome synchronize shortcut to copy my adjustments from the foreground photo to the background photo.  The lighting wasn’t the greatest for those shots, so I was able to brighten in up a bit.  My favorite edit is the photo of my daughter.  I thought it was a decent profile shot to begin with, with the light from the patio on her face, but there was some shadowy furniture in the background that distracted a bit, and I was able to put that into deeper shadow.

After edits, I resized the images, added a watermark and exported them.  It did take me quite a while to get started in Lightroom; I was having some technical trouble.  But one google search and a couple quick setting changes, and I was good to go!

Social Media Marketing Project: Infographic

Company: Southwest Airlines

Objective: Increase loyalty and attract new customers

Strategy: This infographic will be posted on the company Facebook and Twitter accounts, along with a call to action:  Everyone who signs up for a Rapid Rewards card within the next 30 days will receive 3x miles for any tickets purchased within the first 3 months.  To encourage the infographic to be shared by those who already hold the card as well as others, all those who share the post will be entered to win two round-trip tickets to their destination of choice.

8AChrisBetts

Process and Reasoning: I chose to stick with Southwest’s colors, because they are easily recognizable as part of the company’s brand.  I did want to highlight the no-fees aspect of Southwest’s business model, because that appeals to a lot of people, but I wanted to put more focus on their customer service, toward the top, because that is how a company can gain true customer loyalty.  My infographic audience is anyone who flies and is not yet a loyal Southwest customer.  The strategy also appeals to loyal customers too because they can win the tickets through sharing the post.

Critique: Shay Sookhoo critiqued my infographic on Facebook on Wednesday.  She pointed out that the plane wing cut into the “t” in Southwest, in the middle heading.  Sister Peterson said she liked that, but to add a dropshadow to the heading to make it stand out from the wing, and also to add one to the main title to make it pop.  Unfortunately, I could find no dropshadow tool in piktochart.  Instead, I decided to move the wing away from the middle heading.  Sister Peterson also pointed out that my red on blue was hard on the eyes, so she recommended changing the red that was on the blue to a blue of a different value that was monochromatic to the blue I was using.  I decided to go with somewhat of a sky blue, since it’s for an airline company.  Sister Peterson also pointed out a couple of tangents, which I worked to improve.  At her recommendation, I also adjusted the spacing in the top triangles to try to match each other better.  I decreased the size of the middle heading and graphics at Sister Peterson’s recommendation, as well as increasing the size of the plane to go for a bit more asymmetry.

Images: Southwest logo; Luggage; Calendar

11A Magazine Spread Content

I am doing a magazine spread for the Ensign. My audience is for anyone reading who may have need for encouragement during a time, or who may struggle with hearing the voice of the Lord. I wrote about an experience that I had several years ago, that I think about when I begin doubting myself. I have a quote from Elder Rasband that I will be using as a subsection as well.

Story:  Drawing Upon a Special Experience

Despite being a member of the Church for more than a decade, at times I still struggle with understanding personal revelation and promptings. During these times, I like to think about an experience that helps me to feel confident that I can hear the voice of the Lord.

Several years ago I attended a fireside at my bishop’s home. Ward members were gathered outside on a warm evening, enjoying snacks and listening to the wisdom of our bishop and his wife. I honestly can’t remember all that was said. However, I will never forget the moment our bishop asked us to think of someone that we admire—someone that we look up to and want to be like.

Immediately into my mind came the image of an amazing sister from my ward. She was a true spiritual giant, and her devotion to building the kingdom of God on earth and her sweet, quiet demeanor were inspiring to me.

While I greatly admired this woman, the interesting thing was that I didn’t think of her.  Her image simply came into my mind. Additionally, the thought came into my mind that I should write her a letter and tell her how amazing she is.

Instinctually, I reined myself in. Whoa! I thought.  Don’t be weird. She’ll think you’re dumb. She knows how awesome she is; she doesn’t need you to tell her.

Later at home, I told my husband about receiving the image and the thought. I told him I thought it was a prompting, but I was beginning to have doubts. What if it all just came from inside me and I wrote her this letter and I looked like a total idiot?

My husband pointed out that this woman really was so awesome that she would not think I was an idiot. He also paraphrased Moroni 7:13 which says: “But behold, that which is of God inviteth and enticeth to do good continually; wherefore everything that enviteth and enticeth to do good, and to love God, and to serve Him, is inspired by God.”

With this comfort, I chose to step into the darkness of the fear of potential social embarrassment.  I wrote this sweet sister a brief letter. I spoke of my admiration for her as a mother and as a leader within the Church. I told her of my appreciation of her example and my desire to cultivate the attributes she possessed. Gathering my courage, I mailed it.

A week or two later I was in the foyer at church and was approached by this sister’s husband. He thanked me for the letter I sent to his wife, and told me that she really needed to hear those things. He said he’d been trying to reassure her in her feelings of inadequacy, but was unsuccessful because, of course, that’s just what husbands are supposed to do.  With a hug, he told me that my letter was exactly what she needed to hear.

I was so grateful for this confirmation that I had indeed received and acted upon a prompting from the Lord. I had never had an experience like this before. I had always found myself questioning and wondering, was that really from the Lord, or was that just me?

I felt so blessed by this experience, which helped me to better identify what spiritual promptings feel like. I poured out my heart in gratitude to the Lord, for allowing me to be an instrument in His hands to help uplift this sister, and also for confirming to me that it was indeed a prompting from Him.

During my times of self-doubt, I draw upon this special experience and remember that I can hear His voice.

From Elder Rasband:  “Our personal journey through life provides us with many special experiences that become building blocks of faith and testimony. These experiences come to us in vastly different ways and at unpredictable times. They can be powerful spiritual events or small enlightening moments…In these days of worldly intrusions into our lives, when trials and difficulties may seem to engulf us, let us remember our own special spiritual experiences. These building blocks of faith will bring us conviction and reassurance of a caring, loving Father in Heaven, of our Lord and Savior, Jesus Christ.”

Sketches:

sketches

 

Images:

Woman working in a coffee shop

Elder Rasband

Links to Images:

Letter Writing

Elder Rasband

Slide Design Project

Slide Design Power Point

 

Speaker’s Outline:

  1. Life is a gift
    1. Individual purpose
    2. Birth part of plan
    3. Divine nature = gift with love of a parent
    4. Here to nurture/discover seeds of divine nature within us
  2. Why we’re here
    1. Build His Kingdom and prepare for Second Coming
    2. Divine nature refined and magnified by efforts to draw near Him
    3. Divine nature isn’t based on earth-things
    4. Divine nature was established in heaven
  3. We are loved
    1. Identify with divine nature as we feel and give His love
    2. Look out through a window, not just into a mirror
    3. Validation is vertical, not horizontal
  4. We learn
    1. Divine nature breathes desire to know eternal truths for ourselves
    2. Pray to feel his love
    3. He knows us
    4. Divine nature allows us to be a trusted disciple
    5. When we see divinity in ourselves, we begin to see it in others
  5. We serve
    1. Divine nature breathes into us a desire to serve
    2. Story of the old man in Ethiopia carrying the orphan 25 miles
    3. Divine nature within us ignites our desire to reach out and prompts us to act
  6. Conclusion
    1. The spirit whispers peace to our divine nature
    2. Prophets’ words resonate with divine nature and give us strength to follow
    3. Sacrament breathes hope into our divinity
    4. Seek to discover depth of divine nature within you to further magnify it

 

Process:

I read this talk just the other day and it really spoke to me and was exactly what I needed to hear that day.  I decided I wanted to use it for this project, so I began looking for some photos that matched some of the strong visual words used in the talk.  I found a black and white photo that I loved, and so I decided I wanted to go with that monochromatic color scheme because I feel that it’s simple yet powerful.  My audience is women of all ages.  I sketched out my photos with the words and design element as shown below.

Storyboard

 

Critique:

While not a critique on my slide show, I want to give a shout out to Becca Hancock for some excellent help in figuring out some technically challenging formatting issues.

Meghan Farner and Rachel Pearson critiqued my slide show on Facebook on Wednesday.  Meghan suggested putting the word “love” in the heart, and since Sister Peterson felt that the text was a bit crammed on that slide, I decided to go with it, and I also eliminated a couple words to help with that too.  Rachel recommended adding color to the text.  However, I was really digging the black-and-white monochromatic color scheme and Sister Peterson said it worked well, so I left that alone.  Sister Peterson also recommended that I should be more consistent with my text placement in relationship to the edges of the slides, so I went back in and tweaked several of my slides to fix that.  She also recommended only one of the words “pop” on each slide, so I changed “refine” to the smaller text.

 

Link to the talk:  https://www.lds.org/general-conference/2015/10/discovering-the-divinity-within?lang=eng

Fonts:  Dancing Script OT (Script) and Caviar Dreams (Sans Serif)

Links to Images: GiftSeedsSnowflakesLovePrayFireBeach